All I want to do is help other network marketers grow their business, so they can enjoy life and have more free time to do whatever it is that they want to do. One of the ways I’ve been able to grow my business is through doing Facebook Live. It has helped me tremendously and this is what I teach other network marketers how to do as well.
Video gets so much more engagement than text or image posts. I know this to be a fact because when I started my fan page, I had a lot of hesitation, and I was told by my mentors to start this fan page and do Facebook Live and teach.
I had a lot of nervous energy, but once I started to do it, it started to become a habit. I’m not saying I’m an expert. None of us are experts at anything. We just want to make sure that we are here. We’re offering solutions to the people that need our solutions or that we want to help teach others in whatever it is that you’re looking to teach them.
Let’s break it down. Here a really simple five-step formula for shooting a Facebook Live video.
1. Start by introducing yourself
I don’t know about you, but I had a ton of fear around doing a Facebook Live. In fact, it paralyzed me to even think about it. I’m a stay-at-home Mom. I was nervous my kids were going to run into the office, the dog was going to bark. I didn’t have makeup on. I can’t consistently get on at a set time. Excuse after excuse is what I like to call it.
Here’s the thing. People don’t really care about the way you look or what’s happening around you. All they really care about is the value and the content that you’re sharing with them. I had to get out of my own way and realize it wasn’t about me. It’s about the people I am meant to impact. You have a voice, and I’m sure you have something that you want to share with your audience. At the end of the day, you must get out of your own way and JFDI (Just F**ng Do It)
Say, “Hey, where are you watching in from? Let me know. Drop a comment below.” You just want to engage with them and ask them if they have any questions throughout the segment. You’ll be looking at their questions and getting to them later on.
3. Deliver your content
Whatever it is that you want to talk about! My network marketing business for example is a health and wellness company. I did a Facebook Live on my personal page that was five ways to kick cellulite’s ass. Keep in mind, you have to know your audience and you have to know your voice. It was a very catchy title for my audience and so I had a lot of engagement.
To do this video I took an article that I saw, and I repurposed the content. It was seven steps. I took four of the seven steps. I took bits of content and put it in my voice, you never want to plagiarize. In the fifth step, I put and inserted something that was involved and wrapped around my company. I did not say what it was because you want to create that curiosity. So, what did it do?
I said, “If you have a question wrapped around tip number five, drop me a comment, message me.” Of course, I had a lot of messages, asking what that was, because it was all wrapped around how to kick cellulite’s butt and lose weight. Women wanted to know what I was utilizing. This is just an example, but this is the meat of your training, the content delivery.
4. Engage again
Ask your audience, what was your biggest takeaway? Or who has fear around doing a Facebook Live? Do you have any questions? Is there something you want to learn next time? Did you audience ask questions while you were delivering your content? Use their name and answer their question.
5. Call to action
Your call to action can be as simple as, “Hey, message me. If you want to learn more about what I’m talking about here or in regards to the products that I use, message me.”
My call to action would be to send network marketers to my website, which is createsuccesswithjulie.com. Drop your email in and grab my new freebie. It’s called Social Media Recruiting Frenzy. It’s the network marketers’ ultimate guide to how to do social media the right away, particularly, Facebook.
So, what is holding you back from letting your voice get out there and for you to make an impact and to help other people? Because I’m sure that’s why you’re in your network marketing business. That’s what you’re doing. You want to help other people. When you do that and you focus there, in turn, you get help. You can’t focus on the money. You got to focus on the impact and meeting new people and offering what you have.
I built about 80% of my business through Facebook. As a stay-at-home mom, I didn’t have all the hours in the day to run all over to meetings, and so I’ve made a lot of very meaningful connections and relationships through Facebook, without being spammy, without pouncing on people, without running an infomercial through my page. I teach people this in my new Social Media Recruiting Frenzy guide. Make sure you click here and you grab that!
If you guys found value in this, please make sure you share it with your team. If you know anybody who is just really struggling with doing video or Facebook Live and they need to hear this message, absolutely make sure that you share it with them. Maybe this is something that can help them.
I just want to be really honest again in how much I was paralyzed by turning on this little phone, this camera, and doing these videos, but yet, I get messages daily. This is what pushes me forward on what an impact I am making on how much I am helping people and their businesses. Thanks again for your support and for tuning in on my Facebook page.
Cheers to your success!
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