I wanted to write a quick and easy blog about Facebook. I get questions pretty often; how to build your profile if you aren’t on Facebook yet, how to start gaining people, what to post…lots of questions.
In this post, I am going to share screenshots of my Facebook page with you and walk you through how I was able to start my Network Marketing Business 4 years ago, using Facebook. I didn’t even have a Facebook page back then and I wasn’t on social media. About 4 days into my journey of using my products I started to think, “Hey, I should probably get a Facebook account to share this with others.”
I basically had a little over 100 friends. What happened is in my second week of using the product I created a post that was intentional.
Key word – intentional.
I did not post anything about the company or the product name. I posted a very, very brief story about what happened to me on the product. So, I had about 100 friends and out of that one post, 45 people asked me about it and what I was doing.
I said, “Holy crap. There’s something to this Facebook thing.”
I realized I really needed to start building my profile, gaining more friends and searching out more friends. I needed to start friending other people’s friends. I know some people get a little weird about that. But, you guys, if you’re in this to build a business, there is your social playground – right here on Facebook.
Facebook is the social neighborhood, a social hangout, and people want friends. Don’t feel weird friending other people’s friends. They’re going to see that you guys have an acquaintance, and that’s what people want. They want more friends, so it’s totally okay.
TIP #1: Use your photo. I actually had a coaching client recently walk me through her Facebook page and I we had to keep scrolling down her page to get to an actual picture of her. I said, “Listen. You need to have your profile picture be you. Just you. People want to know who they’re doing business with.”
I use the same profile picture on my personal page as I do my business page. You want to use a professional photo of you. I get it. We love our children. We love our dogs. We love certain recipes, but you have to show you. You are a professional Network Marketer and you want to show them who they’re doing business with. From day one, I have always made my profile picture just me.
TIP #2: Show what you stand for. What do you stand for? For your cover photo, you want to use a photo that shows what you stand for, what you’re about. Whether it’s a beach picture a travel photo, whatever it is – it’s showing your lifestyle. Your cover photo should be a lifestyle or a positive statement.
TIP #3: Fill out your bio. Complete the introduction section of your profile and let people know who you are and what you’re about. It’s the portion to the left, underneath your profile. My intro includes what I stand for – Own your life! Be unstoppable! And my website address. If you have a website, make sure you put it right there. I have a Facebook fan/business page, so I have that in the employment section of my bio with a link to that page.
At the bottom, this is where I let people into my life. It’s five pictures I selected that shows family, friends, awards, things I love to do.
TIP #4: Think of your page as your billboard. Showing people who are you…your life. Some people are split on this, because they may be really personal. But you have to understand that you are in Network Marketing and you have to start opening up your world a little bit.
There are different ways you can post; public, just to friends, just to certain friends, however you want. I always post public, whether it’s about me, my family or my kids. It’s public, but you can switch from public to private.
When you post, to the right, you have the option of choosing whether it goes to everyone and is public, or you want to send it to a particular group of people.
Share this information with your team, because I have personally enrolled about 300 people and 80% of them came from Facebook, and this is how I did it.
So let me take you through some of my posts.
This is what we call a power post. My friend retired from her job. So, I created a power post about that, saying how cool it is that this busy Mom making a hefty salary was able to make the choice and retire from Corporate America!
This is a funny quote I decided to post, that got hundreds of likes, comments and action.
Here’s a transformation post.
You really want to have a blend of pictures, transformations, family images, memes with inspiration. You are doing a couple of things. You want to ask people questions to ultimately lead into your product, but maybe not all the time. You are creating curiosity. If you are in skin care you could talk about the 4 reasons you may be breaking out and offering a solution.
Short videos, clear pictures, recipes, quotes. I did a video to show working moms quick and easy meals to cook using 5 ingredients or less that had HUGE traction. Maybe you learned something at a recent conference you attended – share it with your friends.
These are all things you can share on your personal page to show your life, to share your information. You have to invite people into your life. If you are building your business and that means inviting people in.
The thing is, when people start liking your stuff, especially when doing Facebook live, showing transformation pictures and stories, that means they are showing interest.
TIP #5: Talk to your friends. When people start liking your stuff, especially when doing Facebook live, showing transformation pictures, stories and your product, you want to reach out. Once people liked my post, I reach out to them or message them and say, “I saw that you liked my post. If you want to learn more about my product, I’m happy to fill you in.”
Or “If you know anybody looking for X, Y, and Z, I am looking for referrals.” Right? Because we don’t want to leave that out.
That’s what I did. I started reaching out and building relationships, friending other people’s friends. They don’t accept? No worries, it’s cool.
Everything you do, and you have to keep it positive. If you are having a bad day, don’t do a Facebook live, don’t do a post.
TIP #6: Find your time. Another question I get is when to post. I am in Central Time, I see really good results between 8 or 9 AM and then around 11:30 AM and then it picks up again around 8:00 PM. But that is something you will have to play around with and see what works for you. I try to do a Facebook 4-5 times a week, but sometimes I may not get to it and that’s ok. I try to post 3 to 4 times a day – an inspirational quote, a recipe, something funny my kids did, playing with my kids, a transformation picture, a congratulation to a friend.
All these tips and information takes time to implement and does not happen overnight.
The bottom line to all of this is…Be who you want to attract to your company. That is who you must be.
You want to think “who is it I am attracting to the company?” and be that.
So there you have it. My 6 top tips. I hope this helped. If you found this to be valuable, share this with your team – especially to those who may need help knowing what to post, how to post, boosting their profile, etc.
While you are still here, let me ask you this – Do you need help ramping up your social media? If you are starting out in Network Marketing or maybe you have just starting putting time into building your profile, I have a great tool. It’s the Social Media Recruiting Frenzy and I developed it to help out other Network Marketers who need a kick start to their social media efforts, or maybe a jolt of energy to their page that maybe has slowed down a bit. Social Media Recruiting is a free guide you can use to connect with and recruit people from social media. Click here to download your own copy of the guide.
Cheers to your success!
Did this help you? If so, I would love to hear your thoughts below in the comments.