When you’re starting your business, it can be seriously intimidating thinking about branding. It seems so complicated and scary and where do you start?
Branding is not something to be afraid of! It’s actually very simple. Building a bad ass brand happens as you grow your business.
So, how do you actually build a bad ass brand that resonates with your audience?
- Make your name your brand
You are the most important thing about your business. Build your brand around you! Use your name. Obviously, I use Create Success with Julie, because I’m Julie! You are what makes your business unique and you are what your customers are investing in. Make you the focus of your brand.
- Know everything about your audience
If you don’t know your audience, you’re going to have a really hard time. You need to know everything about your audience (are they women, how old are they, what do they do…) otherwise, you can’t create content that will be relevant to them. You also will end up wasting money if you don’t know who to target, which no one wants to do.
- Make your brand name/tagline/slogan crazy specific
You need to let your audience know what you’re going to do for them right away. Look at my name, Create Success with Julie. What am I going to do for you? I’m going to help you create success. Don’t be vague, tell them exactly what they’re going to get from you and how you’re going to make their lives better.
- Professional pictures are important!
Just like with making your name your brand, you need to have good quality pictures of yourself. Whether you have a friend take some shots or you get them professionally done, quality photos catch people’s eye, make you stand out, and show your credibility.
- Remember, make yourself an expert
You know your target audience, so you know what your clients are looking for. Be an expert in exactly that. Pick the one or two things that your audience comes to you for and know that niche backward and forwards. Don’t try to be an expert in everything, that’s just exhausting and very difficult.
- LOVE your story
You need to be able to recite your story in your sleep. Your story is how your audience is going to relate to you. Make your story part of your brand. If you don’t have your story perfected yet, sit down, write it out, and perfect it.
- Be your authentic self
This is so important! I said it before, but your clients are investing in you! You can’t expect anyone to give you their hard earned money if you are not your 100% authentic self. Your vibe attracts your tribe! People will like you and be attracted to you for being you.
- Consistency is key
Just like you need to be consistent in your business, you need to be consistent with your branding. Everything you put out into the world should be consistent with your brand and your message.
- Social Media is POWERFUL
I built my business using social media, so I know what an amazing and powerful tool it is. You need to be where your audience is…Facebook, Twitter, Instagram, LinkedIn, wherever it is. But remember, it isn’t necessary to be on every single social media platform. You just need to be where your audience is and consistently post quality content that your audience finds valuable.
- Put yourself out there!
This is big, you need to actually do everything! Get on social media and put yourself out there. The more people see you, the more they see your brand. Nothing is going to happen unless you make it happen!
Bonus tip!
- Know where you want to go
Have a vision for your brand. What is your end goal? Where do you want to be in five years? Work every day to get your brand exactly where you want it to be. If you don’t have a vision for the future, you’ll end up someplace else.
Do you have any other tips for building a bad ass brand? Let me know in the comments below!
Now that you are building your brand, a great way to jump start your business is by harnessing the power of social media to build your team. I created a tool, the Social Media Recruiter gathering all of the tips and info I used to personally sponsor 278 people, build a team of over 8,300 reps and create a wildly successful business. You, too, can explode your business in just one hour each day using the Social Media Recruiter.
Cheers to your success!
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Success Junkie Blog
Skype: Julie.burke7111
Email: julie@createsuccesswithjulie.com
P.S. Please make sure you grab my downloads including my 41 Powerful One-Liners to grab anyone’s attention.
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