I’ve had a number of people reach out to me — from all over the world, in fact! — asking questions on how to grow your network marketing business. Four years ago, I had no clue what network marketing even was! Once I heard about it, it didn’t take long for me to realize that it was something I needed to consider researching further. And here we are today!
The business side of network marketing is my favorite. After a while, I had numerous people continuously asking me questions about it. Around that time, I was thinking about how I could break into another source of income. Then the lightbulb went off in my head! I created courses, and I began to do private coaching as well as group coaching.
The next topic that came up was attraction marketing. This isn’t really a new concept, but it’s taken the marketing profession by storm recently.
What is attraction marketing?
Basically it means that you have people reaching out to you instead of you taking the time to reach out to them. In other words, Mike Dillard wrote a book a few years ago (Magnetic Sponsoring) talking about becoming the hunted and not being the hunter.
For attraction marketing to work, you have to build relationships. I’ve done this through networking conferences and Facebook. It’s not replacing the old, traditional methods. But using Facebook to enhance your branding and grow leads is much, much quicker.
To give you an example, this is what attraction marketing would look like. Say you’re talking to Amy, and she’s interested in joining your network marketing business. Amy isn’t sure of something, and so what does she do? She Googles your company. Reviews start to come up, and she sees a blog post from another distributor in your company. Instead of Amy getting back in contact with you, she really likes the blog post, she really likes what this person was talking about, and so she contacts the blog article writer. And then they get Amy to join in their company.
That’s just giving you a super simple idea of what attraction marketing is. You’re giving value and offering them sort of free content that is pulling them in as leads, into your company or your affiliate company. If you’re an affiliate marketer, that’s the way you could do it. Or if you’re a network marketer, that’s the way you can do it.
Create a personal capture page. It’s a simple little funnel, and I know you guys have heard of the term sales funnels. If you don’t know what a funnel is, you’re funneling people and leads into an autoresponder email. You’re pulling leads in, and then you’re getting their information and that’s a way for you to communicate with your leads.
There’s so many things you can do with attraction marketing.
- It’s going help you gain and attract endless leads into your funnel. I know that to be a fact because that’s what’s happening with me.
- The system is creating a relationship with these leads. It’s really important that you create a relationship with these people. It’s not just people coming in, you want to actually reach out, contact them, let them know, ask them how you can support them. What they want to learn more about, maybe your business, or your opportunity.
- This system will allow you to then generate income from the leads. If you decide that you want to become an affiliate marketer, you could actually create a secondary income. I found people that are true true mentors in this space. They’re true mentors to us.
- It’s a system that you can then duplicate to those people that end up joining you.
The best way to do attraction marketing is just give away something for free. That’s why Facebook Live is so great because you’re offering your audience free information, and you’re offering them value, right? It could be through Facebook Live. It could be through creating some free content. Maybe it’s through a blog post — and you don’t have to be some crazy expert at blogging to be able to do this.
That’s basically attraction marketing as a whole. It’s a way that you can pull more people into your network marketing business, if that’s something that you’re looking to do.
To learn more about attraction marketing, I highly recommend that you purchase Ferny’s ebook. The purchase also includes a 10-day video bootcamp as well as ignition coaching. It’s such a great deal!
Our market is way more sophisticated now. People are wanting to learn how to do this. They’re wanting to learn Facebook ads and capture pages and sales funnels. It’s not complicated when you have a turnkey done-for-you system. They’re already proven to work. Then they show you how to put all the pieces together, and then bam before you know it, you’re gaining leads into whatever it is you want to gain leads for (whether it be your network marketing company, or if you’re promoting some of the products through Elite Marketing Pro and creating that other income stream). It’s pretty awesome when you keep getting notifications that you’re creating this second income and money is coming through.
Cheers to your success!
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