“Julie, how do you take a product user and get them interested in the business?”
I get this question a lot. It’s a really hot topic in the network marketing profession. I have built a large organization, with no prior network marketing experience and I am going to share my answer, my MILLION DOLLAR TIP, with you.
But first, let me just say this. If you are talking with someone about your product, you don’t want to slam the opportunity to join the business down their throat. First, they haven’t had the time to receive any benefits from the product. Secondly, they are going to be like “wait a second, we were talking about your product and now we are talking about money and selling it?” Don’t make it weird. Don’t rush this process.
Step 1: Get them on your product. Simple enough. Done. Now let’s go to Step 2.
Step 2: Build the relationship and make an emotional connection.
Don’t just become a sponsor monster. You want to really build relationships with the people you bring in. Building relationships with my team is one of the things that helped me grow my business very quickly, 0 to 6 figures in about 12 months.
Once you get someone using your product, start touching base with them a couple of weeks in. This is key, so I’ll do some role play, using Sue as a product user and a weight loss product as an example:
Me: “Hey, Sue. How do you feel?”
Sue: “I am thrilled, ecstatic.”
Me: “Oh yeah? How so? Give me an example. What’s going on?”
Sue: “I feel great. I’ve never felt better.”
Me: “What do you love most about the product?”
Listen and let them talk.
Sue: “I love that I have more confidence, I can breathe better. I am fitting into my skinny jeans.”
Me: “So, how’s your energy?”
If they are feeling good and losing weight, I am sure their energy is better, but I want to hear it from them.
Sue: “My energy is fantastic. I have more energy now than when I was in my 20s.”
Me: “Great. How is your sleep? Are you sleeping better?”
You aren’t leading the conversation with money, but a conversation. You want to lead with emotion.
Now here’s how you get them to convert. Pay attention. Take notes. This is the MILLION DOLLAR TIP. After you have the conversation with them and you have collected all of the benefits, you continue like this:
Me: “Sue, I’m so happy for you. I’m so happy you are experiencing more confidence, better sleep and improved energy. You’ve lost 20 pounds just in the first month, that’s fantastic! Don’t you think there’s more people out there who are struggling just like you were?”
And be silent. Wait for them to answer. Let them think.
Sue: “Oh my goodness, yes. I know a TON of people who are struggling like I did.”
Me: “Ok, how would it make you feel if you were never introduced to these products?”
Again, listen and let them answer.
Sue: “Devastated, miserable. Stuck in the same place I was.”
Me: “So why is this product only good for you?”
Sue: “I never thought of it that way.”
Me: “I never push the opportunity on people because I believe in the product and changing lives. It’s truly about making an impact. But what I’ve found is that people who truly care about others end up sharing this. They want to help other people. Sue, are you one of those people who would want to share this?”
You really want to flip the switch for them. You almost want them to associate not sharing the product with others with being selfish. Now I know that might sound not nice. But you know what you are doing? You are hitting the emotional side of their brain – flipping the switch from logic to emotional.
You can do this for anything – selling a getaway, family vacation or even with someone looking for improved skin.
So, there you have it. My Million Dollar Tip. Make it emotional. It’s a very simple process; keep digging into the emotional side of their product experience. Take them through a couple of these questions and you will be better at converting produce users into business builders.
Cheers to your success!
Did this help you? If so, I would love to hear your thoughts below in the comments.