Facebook is a great place to recruit people to your business, but may be a little intimidating. You have no doubt been approached by a “friend” who is selling a product and it was probably awkward.
People ask me all the time, “How do you successfully reach out and recruit people using Facebook?”
70% of my team has been recruited and sponsored off of Facebook, so I know it works and I know how to it successfully.
Here are a few keys to start off right and give you the confidence to reach out to people on Facebook, regardless of whether you talk to them regularly or not.
#1. Have Passion & Heart
I have done offline recruiting, online recruiting, I’ve done it all. You know what? It’s all the same. I’m going to say this over and over, and it might sound cliché, but you have to lead with passion and your heart. Not everyone is going to be your prospect, and that’s ok.
#2. Practice Good Posture, Language & Tone
When you go into a conversation, you have to have posture, good language and good tonality. Really focus on the language part, especially on Facebook when someone can’t see you – unless you are on Facebook Live. It’s perfectly ok to use a script if you are new. I understand we all love scripts. However, you want to make sure your script sounds like you, and uses your voice. We don’t all talk alike or use the same words. Be real or your Facebook friends will be like, “What’s going on with Julie? She sounds automated.” You definitely don’t want that.
Two quick tips on tonality. (1) When you introduce yourself, you want to have an upswing in your voice. Try to sound peppy. (2) When it is time for your closer, you want to get a bit lower in your tone.
#3. Start with A Compliment.
Starting and managing a conversation on Facebook is the same as it is offline. Start with a compliment. You are reconnecting with someone, give them a compliment. This really opens up the conversation.
#4. Manage Your Expectations.
I say it all the time. You have got to manage your expectations and building relationships online takes time. Let’s say you haven’t spoken to somebody in a while. You have to first reconnect with them to build the relationship and it doesn’t happen quickly.
#5. Nurture the Relationship.
At first, your business might not come up in the conversation and you don’t need to rush it. “Hey Sue, how are things? How’s the family? Looks like Johnny’s doing great at baseball.” You’ve now started something with that person and now they are going to start checking you out and seeing what you are doing. Then you can continue reaching out to them, “What have you been up to lately? How’s business? How’s work?” Really get to know a lot about them and build that relationship.
You really want to get them talking about themselves so you can learn as much as you can from them. If they start ask you “What have you been up to? What do you have going on? I see you are with this company,” you can decide if you want to further the conversation down that road, or you may not want to go there yet.
If you do this the right way, it might not take weeks or months before you start talking about your business, your product, services or an opportunity. You have to invest time and interest in them.
#6. Manage the Conversation.
Learn to manage the conversation. Make your first initial reach out to them quick. You’re not trying to convince them, sell your product, get them to join. Hold that posture, even if you are broke. No one is going to join someone who comes across as desperate. They’re just not.
If you are contacting a cold call prospect over Facebook, you always want to be busy. Even if someone expresses interest in your opportunity or want what you have to offer, keep the conversation as fast as possible. Here’s an example.
Prospect – “Hey, can you tell me more about your products?”
Me – “Great. I’m happy to fill you in. When do you have five minutes to chat? What’s your phone number?”
One of two things will happen.
Outcome 1 – They message you back.
Great. Schedule a time to chat with them and keep it to five minutes. In this conversation, you can ask them what interests them, what do they like, so you can get an idea of exactly what you will send them. The purpose of this call is so that they can hear the excitement in your voice and your passion. There it is again, passion! End the conversation, after five minutes, with something like “Listen, I have to run but I just wanted to see what you are looking for in terms of your travel, skin care, [insert your business product or service here]. Now I know what [product, tool, service] to send you.”
Set up a follow-up call before you end the conversation. Keeping the conversation short, always appearing to be in a rush, really takes the stress of the person you are speaking to. People think that you are going to jump on the phone and take up all this time trying to sell them a product. I always say something like, “I really only have five minutes and want to know what you’re curious in and what your goals are so I know what to send you.” Setting up the follow-up helps you to control the conversation from day one. Be in control.
This goes back to the posture. Don’t leave the conversation open-ended with your business flailing about.
WRONG – “Hey, take a look at this and call me if you are interested.”
RIGHT – “I’m going to send you something. Let’s chat next [day] at [time].”
Outcome 2 – They want the details now.
The second outcome may be that they don’t message you their phone number, but instead respond with something like, “Just tell me what it is.” To be honest, I really don’t spend time with them. I’m not looking for people who just fly by the seat of their pants. I want people who are really interested in what I have. Don’t be eager and don’t treat your cold prospects like cold prospects. You want to treat them like people with a heart, that you have a solution for them and that’s what you’re here to offer them. Whether they want it or not is up to them.
#7. Manage Your Eagerness.
Imagine those salespeople at the mall. You know who I’m talking about. They’re standing outside stores. They’re yelling and smacking their face creams together and saying things like, “C’mon, c’mon, c’mon. Sit at my chair. Get over here.” What do you think when you walk by them and what do you do?
You have to think about that example in your own business. Is that who you want to be? No, you don’t. When you are reaching out to people, whether online or off, it is the same approach. You’re talking to someone with a heartbeat. You’re talking to someone who needs or wants what you have or doesn’t. Your job is to discover those that want what you have.
#8. Go for It.
What if you haven’t talked to someone in a while and maybe you are nervous about what to say? You can simply reach out and say, “Listen, Sue. I know we haven’t spoken in a while, but I have found something I am so passionate about. I don’t know if it is right for you, but if you have five minutes I would be so grateful if I could just fill you in on what it is. If it isn’t for you, it might be for somebody you know. Would you give me five minutes?” It’s that simple. Recognize that you haven’t talked to them in a while and you’re not just reaching out to sell her your products. You have to rebuild that conversation.
I hope these tips help. I know this blog is a little longer than normal, but I really want you to understand that the approach is the same on Facebook as it is offline. It’s all about building those relationships, which may take longer with some of your friends than others and may go quicker for other people in network marketing than others. You have to cultivate your style and attitude and make it your own.
If you want some extra help on getting your script or verbiage right in the beginning, grab by 41 Bulletproof One Liner Conversation Starters. These are great for your cold, warm or hot markets. You can literally use them anywhere. There’s a reconnecting sequence afterwards to help you reconnect with people after you have their phone numbers and beyond.
As always, live in joy, purpose and freedom. Be blessed everybody.
Cheers to your success!
Did this help you? If so, I would love to hear your thoughts below in the comments.