I wanted to right this quick blog to share with you the right way and the wrong way of reaching out to somebody on social media. For those of you that know me, I like to keep my training straight to the point, very brief, to respect your time.
I personally sponsored 278 people into my network marketing business and out of that, probably 80% of them were through Facebook. When I see people recruiting and prospecting in a spammy manner, I want to reach out and teach them how to do it right.
I’m going to actually use what just happened to me, where somebody reached out to me the right way. I’m going to share it with you and help all of you understand the right way and the wrong way.
I had somebody approach me through my fan page and it wasn’t to join her business, it was a great way to have me try her product.
When she reached out to me, she shared her story, which was awesome. She shared what her life was like before she aligned herself with her network marketing opportunity – how exhausted she was, how she was working 70 hours a week.
And then she shared her network marketing opportunity and how she fell in love with the product and saw a glimmer of hope in building a network marketing business. She went down to a part-time and is now doing network marketing as her part-time gig.
She was very open, she was also very vulnerable. She said how nervous she was to reach out to me.
All of that came into play in her message. You could tell it wasn’t sleazy, it wasn’t spammy. She didn’t send me links, she didn’t even tell me the company name. It was the right way – sharing her story, how her life was, why she was passionate about what she was doing, and she just wanted to see if I was open.
I really appreciated that because, in the past I have been approached through social media with people spamming statistics of their company, how they’re in every magazine known to man, whatever it is. What they’re doing is just throwing me links to things. Links to videos before I even say, “Okay, what is this?” In the initial message they’re saying what company it is.
So, point being is, when you are reaching out to people through social media the bottom-line is to be authentic, be vulnerable.
If you’re nervous, tell them you’re nervous, they’re going to appreciate you more.
You don’t want to just send them links, you don’t need to tell them the company name, you really just want to get them to be open to taking a look at your product. You don’t even necessarily go business first unless you know that they are open to an opportunity or you know that they’re miserable in their job.
Then that’s a different situation. You have to know who you’re reaching out to, and again, if it is in regards to the product, then you’re offering them solutions to whatever your product offers.
I’ll give you an example. The company I’m involved with is a health and wellness company. We have many solutions for healthy weight loss, energy, performance for athletes, anti-aging, all the good stuff that health and wellness is wrapped around.
I might reach out to somebody and say, “I saw that you mentioned you have a difficult time losing weight.” Or I would reach out to them and say, “I saw your post about having a difficult time shaking the last 20 pounds off. I’m not sure if what I have is for you, but if you’re open to taking a look, I would be happy to share with you what has worked for me and what has worked for many other people that I’ve coached on this.” It’s non-invasive, it’s not threatening, and it’s very simple. I didn’t throw them links to a video, the name of the company, or everything that is great about it.
I am just seeing if they are open.
I have had about five or six people just spam me links to their company and that’s what I’m saying is the wrong way. The way this woman connected with me in sending me a message through my fan page -sharing her story, sharing her vulnerability, how nervous and scared she was to reach out to me – was the right way. She just wanted to know if I was open to learning more about skin care, which was awesome.
So be mindful of the way you approach people through social media – be authentic, vulnerable and open. It will pay off.
I hope this has helped you and that you found something of value in sharing with you my story. Please share this with people you know who may be reaching out the wrong way or maybe don’t even know how to begin.
Before you head out and start connecting with people online, in the RIGHT WAY :), I wanted to share with you an e-book I created to help other Network Marketers. The 60 Days to 10K e-book shows you how to take all of the methods of traditional Network Marketing and use them online to create a lead generation machine. Just click the link below to get this free e-book.
Cheers to your success!
Did this help you? If so, I would love to hear your thoughts below in the comments.
Success Junkie Blog
AWESOME 🙂 Thank you for sharing
Hi I have only recently connected with you I am enjoying listening, I am not Mlm but direct sales – do you think I can use these strategies also for Direct sales ?
Julie thank you for sharing. Great reminders of what not to do.