I want to talk to you about Facebook Live in this episode, because I feel so strongly about it, and in video.
If you’re nervous about doing Facebook Live, you can absolutely shoot a video and post it, you don’t have to do it live.
Yes, I understand Facebook Live gets more organic reach, but here’s the thing, not everyone shows up, and it’s really what happens after the video.
If you have a fan page like me, and you’re nervous about doing Facebook Lives, then just shoot a video and use a couple dollars to boost it. Throw a couple dollars at it to boost it to your target market. For those of you that don’t have a fan page, this might sound foreign to you. If you don’t have a fan page, you definitely want to look into getting a fan page.
And so, my story is this. I wanted to move into other spaces, creating some other income, leveraging my time, outside of my network marketing business.
I felt that what I really loved about network marketing is actually network marketing. Now, I love my network marketing company, it’s health and wellness, I love the products, I’m not leaving. But, I wanted to look at other income streams, and one way I was able to do that is, through private coaching.
It was funny because I started my fan page in June of last year, was so nervous about Facebook Live and video.
My mentor said, “You have to do it. This is how people get attracted to you. This is how they get to know, like, and trust you.”
And I’m like, “Okay, okay.”
I said I would do it, and then I didn’t do it. Finally in July of last year, I did a video every single day for 30 days straight. It helped break and release the nervousness, it helped to build a new habit.
It’s funny ’cause somebody’s like, “Well, do you do coaching?” And I’m like, “Well, I can, yeah. I feel confident. I’ve built multiple six figure business, huge down line, I could do this.” So anyways, funny thing is, now I’ve been completely booked in coaching since July.
I’ve now come out with three courses, I have a website for home based business owners and network marketers.
It’s amazing what video has done, and brought in multiple five figure months in such a short amount of time. Even if you’re not looking to branch off from your network marketing business, it’s a great way to get in front of people. I’m seriously going to put my foot down about that.
And I get that you’re nervous … You guys, trust me, I was there.
But, you wanna grow your business and attract more people to you, right? There’s a time to get over it and just do it.
I have people ask me, “Well, what do I talk about?” Well, let’s see. What are you passionate about? If I was doing a video for my personal page I’d talk about health, and wellness, and fitness. On my fan page, I’m not talking about my network marketing company, because that’s just not my intention, that’s not right. I wanna talk to you guys, help you grow your network marketing business or home based business. You have to know your audience, and my target audience is entrepreneurs and business owners.
Here are some quick tips to maximize your Facebook Live.
#1 – Let your audience know when you’re going live.
For me, I could send an e-mail out, if you’re on my e-mail list you’re gonna get like, “Hey, going live in 15 minutes, join me on my fan page.”
Or, if I’m on my fan page, I could just post a meme and say, “Hey, follow me at 12 o’clock, I’m going live.” So that’s one way you could do it, let your audience know you’re going live. If you’re on your personal page, just do a post. “Hey, going live, I’m gonna be talking about five ways to reduce cellulite.” Or, “How this one thing has changed my skin.” So just whatever you’re gonna do, let them know.
#2 – The longer the video stream, if you’re doing a Facebook Live, the more viewers you will have show up.
So, right now I’m like flying through the feed, and some people are like, “Hey, who is this chick?” And other people are like, “Oh, I know that, that’s Julie. She’s sitting in her car with her sunglasses.”
The longer the stream the more viewers come in. I usually keep my videos, to be honest, around five, 10 minutes. Sometimes I’ve done 15, but that’s long for me.
#3 – Create a hashtag for your stream.
My hashtags are usually, #NetworkMarketing, #Entrepreneur, #HomeBasedOwner, #SixFigureMama, #Growth, #Inspiration, #Impact, etc. You wanna think about the hashtags or phrases around what you are talking about. And mainly it’s network marketing.
So, do some hashtags.
I mentioned sending an e-mail to your list, if you have a list. If you don’t have an e-mail list, you might wanna think about it, or a CRM for your business. Because, God forbid, your company closed tomorrow. What are you gonna do with your customers? What are you gonna do with your people, how do you communicate with them?
How do you let them know where you’re going over to? So, you wanna think about that.
And that was something that was brought to my attention a year ago, and that’s why I started an e-mail list last year, is because, “Oh my goodness, what if something happened?”
#4 – Always have a catchy title.
Like “How to … “
Starting a title with how to, that’s really good, ’cause that’s usually what’s searched. So, my title for this video is How to Maximize your Facebook Live to Create More Engagement.
Yours could be How to Lose 10 Pounds in the Next 30 Days, How to Change Your Skin, or How to Ask Without Why. I talk a lot about that in my social media recruiter course, … I talk about headlines, but you definitely wanna create some sort of catchy headline.
#5 – Get to the point.
Usually I pop in, I introduce myself, I wanna know where you guys are watching in from, so I say, “Comment below.” And then I kinda get right into the training.
I don’t want to stay on here for 45 minutes and waste your time, and I hope you could appreciate that. Ask questions to encourage feedback. I might say to you guys, on this Live, “Hey, so my tips so far, is this helping you? Is this helpful?” Ask questions you want engagement throughout your video.
#6 – Ask for shares.
Shares are always great. I always say sharing is caring, so you definitely want people to share your content.
I followed these steps, I ask for engagement, I ask for people to share. People don’t know I’m here and I’m giving these tips unless you guys share with fellow entrepreneurs, or network marketers, or home-based owners. Always ask for shares.
#7 Do a livestream daily.
Now, do I? No, I don’t.
I probably do a livestream four times a week, and I do them at separate times. But if you could do them consistently three or four times a week, the point is to just be consistent. When I did those videos every day for 30 days, I was consistent. Even though I couldn’t get on at eight o’clock in the morning, I did it every day, and people knew that I was there, because I was telling them, “Click on my face in the top right corner, and make sure that you’re subscribed so you catch my live videos.” You want to do the same thing.
#8 – Have fun.
You can educate, entertain, and empower in a video, in one awesome video.
Do I do all three? No, I don’t, so don’t freak out about it. I really like getting out here and giving you guys the content that you need, but of course I like to have fun. Who doesn’t like to have fun? Find a way to put your personality into it.
Like, I’m a real person, people know me, they know I’m straightforward, and you just want to be that person. I don’t need to do a video just to do a video. I want to bring you guys value. Do the same for your audience as well.
# 9 – Share links, and offers, at the end.
If you want to link in something, a blog article, your product page, do it. I linked in to here my social media recruiter course, if you wanna check it out, if you’re looking for a search and your recruiting online, on social media, and how I did it. I take you through an in depth, three hour webinar of scripts, and how to connect passively and actively, and how to build out a fan page and branding.
I linked the product in my post. If you want to check it out, cool, no big deal. But, I have to let you know it’s there. Same as you, you want to let your people know that you’re linking in whatever it is that you’re talking about.
#10 – Ask people to leave comments.
Like, share, comment.
“Make sure you like, comment, and share if you found value in this,” that’s all you have to say.
I send people to my website. If you don’t have a website, don’t worry about it. If you’re just giving value around your product, don’t say your product. You could simply say, “Hey, if you found value in this, let me know. If you want to know more about the product I was just talking about, or if you wanna know more about what has helped me get the weight of,” or, “Help my child when he had eczema in his skin,” or whatever it is.
That’s it – 10 simple tips to maximizing the number of people watching your videos. I hope this has helped.
As always, be well, be blessed, and I will see you all on the next episode. And of course, if you found value, please share with anyone you know who needs to hear this message.
Before you head out to try the new tips with your Facebook Lives, here’s a link to Social Media Recruiter, that I was talking about earlier. It is a 3-hour, in depth course where you’ll how to build a fan page if you don’t have one, how to brand you (not your network marketing company) and how to connect actively and passively. Click the link below to check it out.
Cheers to your success!
Did this help you? If so, I would love to hear your thoughts below in the comments.